Shorewood — The School Board was encouraged by positive feedback from a marketing survey of residents, but members want the school district to be emphasized to draw more people and students to the village and public schools.
Village officials are continuing to refine marketing strategies in response to the final report of the survey conducted by Murphy Marketing Research and released at Tuesday's School Board meeting.
The purpose of the survey, Superintendent Blane McCann said, is to determine how to market Shorewood to potential residents, investors and businesses. He says the survey, gathered from 2006 to the present, shows that Shorewood residents are generally pleased with current marketing, but still have their concerns.
The survey gathered feedback from various Shorewood advertisements like the village's Web site, walkshorewood.com, Shorewood Today magazine and others. Survey responses to various Shorewood advertisements range from "like the idea" and "very useful" to "don't understand the value" and "(the promotional materials) are the most ridiculous thing I have ever heard of."
Survey responses are anonymous.
The final report indicates that, despite any criticisms, the majority of Shorewood residents liked the ads and agreed that they depicted Shorewood as a "conveniently located village, a walkable community and a great place to live."
McCann was pleased to see the positive response by residents, but disappointed in the lack of feedback from local Realtors. He thinks the marketing should ultimately be used to draw in new residents and business, as well as sell people on the Shorewood School District.
"We want to bring back students (into the Shorewood School District) who live in the community but attend private schools," said McCann.
Members of the board also said that the school district is the key to the value of the community and should be the emphasis of further marketing.
"People don't move to Shorewood for the shopping on Oakland Avenue," said board Vice-President John Carlton. "They come here for the schools."
School Board President Paul Zovic agrees.
"It's because of the schools that Shorewood is a desirable place to move and raise a family," Zovic said.
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Election update: Dec. 3
- Police Report: Dec. 2
- NSFD board passes funding formula
- News & Notes: Nov. 27
- Openings abound in spring elections
- Police Report: Nov. 25
- River Hills on board with NSFD funding formula
- News & Notes: Nov. 20
- Shorewood taxes to increase slightly
- NSFD board delays formula, expulsion decisions as River Hills meeting looms