Shorewood Criterium Classic Expands with Cycling Events for the Whole Family

June 9, 2014

This year’s race route changing due to road construction.

On Thursday, June 19, the Shorewood Cycling Criterium Classic kicks off the Tour of America’s Dairyland (ToAD), the largest competitive cycling event in the U.S. It’s a high energy competition featuring local, regional, national and international racers followed by entertainment for the whole family.

Category 2/3 cyclists kick off the races at 4:25 p.m. followed by a women’s pro race at 5:25 p.m., a kid’s roll at 6:25 p.m. and the men’s pro race at 7 p.m. This year’s route will be moved to accommodate road construction on Murray Ave for 2014 only. The race begins at Oakland south of Kensington Blvd, goes west on Marion, north on Morris, east on Kensington then south on Oakland. Title sponsors of this year’s race are Tim Hart DDS and Rainbow Jersey Bicycles.

Tour of America’s Dairyland is an 11-race series featuring professional and amateur cyclists competing in cities throughout Wisconsin from June 19-June 29.
Three Lions Pub will sponsor a block party at Kensington Square (Oakland Ave and Kensington Blvd.) from 2-10 p.m. which will add to the fun with food, beverages, shopping and music from DJ (2-5 pm.) and the band Mic over Matter (5-8:30 pm.) For the first time, Shorewood BID will host a bike-oriented fashion show at 9 p.m. on the Kensington Square stage. Shorewood men, women and teens will model the latest summer biking fashions and accessories from local stores.

“There’s nothing like the excitement of this fast-paced cycling Criterium experience and paired with great food & drink, music and shopping, this is a not-to-be-missed Shorewood summer event,” said Jim Plaisted, Executive Director of the Shorewood BID.

But Shorewood’s biking fun doesn’t end with the Criterium Classic. Families will younger children will want to participate in “First Ride,” a popular free class designed to help kids ditch the training wheels and learn how to ride their two-wheel bicycles safely. The class will take place on Saturday, June 28, from 9:30 a.m. - 2 p.m. at the Shorewood High School parking lot (1701 E. Capitol Dr.).

This fourth annual event is presented by the Shorewood Recreation Department with support from the Shorewood Police Department and Rainbow Jersey Bicycles. Pre-registration for First Ride is required at

Deadline for pre-registration is June 24 and the class will be held rain or shine. (Rain location is Shorewood High School North Gym)

The Shorewood Business Improvement District
was established by commercial property owners and the Village of Shorewood in 1999 to promote the neighborhood as a premier destination for retail and service businesses to locate and thrive. For more information visit,

Shorewood is also the first Village in Wisconsin to receive the designation of “Bicycle Friendly Community” by the League of American Bicyclists.


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