Shorewood Criterium Bike Race This Thursday, June 17

June 15, 2010

Catch all the action at this year's 7th annual Shorewood Criterium Cycling Classic on Thursday, June 17. Get ready for world-class cycling through the Shorewood Business District along North Oakland Ave. and adjacent residential streets.


On a new date in a new month, Shorewood’s 7th annual Criterium Cycling Classic, presented by the Shorewood Business Improvement District with title sponsors Tim Hart D.D.S./Jesse Smith D.D.S. and Jerry Pearce/Rainbow Jersey Bicycles, will welcome the summer season to the community. This year’s race will feature continuous cycling action (beginning at 5 p.m.) with international racers, a Kids’ Roll, and plenty of free family fun!


Ever see a pack of pro bicyclists racing arm-against-arm at speeds topping 35 miles per hour? Now’s your chance to watch from so close a vantage point that the energy and breeze of momentum will blow you away! This year’s race is being staged by Tour of America’s Dairyland - and Shorewood is the very first race to kick off the series that runs from June 17-27. (Visit for a complete race schedule.)


The Shorewood women’s Pro/Am race starts at 5 p.m., followed by a Junior Bike Roll sponsored by Baskin Robbins 31 Flavors (at approximately 6:15 p.m.) for neighborhood children ages 3-7 with helmets. The men’s Pro/Am race starts about 6:45 p.m.


Make it a great summer afternoon and evening in Shorewood! Grab some great grub from North Star American Bistro at Olive St. and Oakland Ave. – or enjoy patio dining and special offers from many of Shorewood’s award-winning restaurants and pubs. Get a frosty brew at the beverage tent (also at Olive St. and Oakland Ave.), sponsored by The Establishment Salon. Then be sure to stay after the race to meet the racers after the awards ceremony about 8:15 p.m. at the start/finish line at Oakland Ave. and Marion St.


Corporate sponsors for the race include the Garden Room, Eastmore Real Estate, The Cornerstone, the Village of Shorewood Marketing Program, Harry’s Bar & Grill, Shorewood Family Chiropractic, Culver’s of Shorewood, Harleys: The Store for Men, Chiropractic Company, Allstate Insurance/Andrew McCabe Agency, Edward Jones/Mike O’Brien, Integrative Health Services, DAAR Engineering, Village Pub & Grill, Baskin Robbins 31 Flavors, North Star American Bistro, The Establishment, LaLonde Contractors, Caprile Marketing/Design, Friends of the Shorewood Library, The Plaisted Group, Starkmedia, Lakefront Brewery, Village of Shorewood Trustees, the Village of Shorewood, the Shorewood Police Department, the Shorewood Department of Public Works and the Shorewood School District.


Catch the complete Tour of America’s Dairyland Pro-Am bicycling series presented by Wisconsin Milk Marketing Board in 11 Wisconsin communitities: Shorewood, Thiensville, Grafton, Appleton, Elkhart Lake at Road America, Sheboygan, Waterloo, Greenbush, Fond du Lac, Milwaukee on Downer Avenue, and Waukesha.

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